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思想政治工作如何适应新的形势,特别是如何适应社会主义市场经济的需要?思想政工战线开始了对“大政工”思路的探索。其探索的终极目的,是提高思想政治工作的效力和效益。 作为新闻传媒和行业喉舌的行业报,其政工宣传如何适应新的形势,担当起其在精神文明建设中的任务和责任,获得最大的宣传效益?基于这一考虑,1993年底,中国石油报社领导明确提出了报纸“大政工”宣传的思路。这一思路依据何在,众多行业报和相近报纸走向如何?应如何进行大政工宣传的实践?笔者仅根据有限的资料和实践中的一得之见谈几点粗浅的认识,以为抛砖引玉。
How to adapt ideological and political work to the new situation, especially how to adapt to the needs of the socialist market economy? The ideological and political work front started the exploration of the “grand political work” mentality. The ultimate goal of its exploration is to enhance the effectiveness and effectiveness of ideological and political work. As an industry newspaper for the news media and industry, how can propaganda and propaganda work adapt to the new situation, take up the tasks and responsibilities in the building of spiritual civilization and obtain the maximum publicity benefits? Based on this consideration, at the end of 1993, the leadership of China Petroleum News Clearly put forward the newspaper propaganda ideas. What is the basis of this idea, how many industry newspapers and similar newspapers go? How to carry out the propaganda of the great political work? The author only based on limited information and practical advice on a few superficial understanding, that start.