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尽管联盟伙伴选择在联盟管理中的重要作用得到了共识,但作为一种风险控制方式,在核心知识保护的作用方面却很少受到重视。本文研究了学习型资源和非学习型资源获取两种不同的联盟动机下,企业知识保护能力对联盟伙伴关系选择的影响,并提出了相关假设。研究结果表明:在学习型资源获取动机下,当企业知识保护能力较强时,会倾向于按“朋友>熟人>陌生人”的顺序选择联盟合作伙伴;当企业知识保护能力较弱时,会倾向于按“朋友>陌生人>熟人”的顺序选择联盟合作伙伴。在非学习型资源获取动机下,企业无论知识保护能力强弱,都倾向于按“朋友>熟人>陌生人”的顺序进行联盟合作伙伴的选择。
Although coalition partners have agreed on the important role of coalition partner selection in coalition management, as a risk control approach, there is little emphasis on the role of core knowledge protection. This paper studies the impact of enterprise knowledge protection on the choice of affiliate partnerships under the motivation of learning resources and non-learning resources, and puts forward relevant hypotheses. The results show that under the motivation of learning resources, when enterprises have strong knowledge protection ability, they tend to choose alliance partners in the order of “friend> acquaintance> stranger”. When the knowledge protection ability of enterprises is weak , You’ll tend to choose affiliate partners in the order of “friend> stranger> acquaintance”. Under the motivation of learning non-learning resources, enterprises regardless of the strength of knowledge protection, tend to press “friends> acquaintances> strangers ” in the order of alliance partners choice.