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世界著名的利普顿茶叶公司为了使自己的产品迅速打入市场,在开业伊始别出心裁地举办了一次精彩的表演,他们买来几头小猪,用缎带给它们精心打扮,并插上“我要去利普顿市场”字样的小旗,然后赶着它们穿过闹市,以引起众人注意,达到了让商品家喻户晓的目的。 作广告一般需要花费重金,但若匠心独运也能四两拔千斤,用最少的钱让广告有声有色。茶叶公司与猪风马牛不相及,经公司公关人员策划,猪成了促销的功臣,企业也措此而腾飞。 相比之下,我们有些企业至今仍固守着传
The world-famous Lipton Tea Company launched a wonderful show at the beginning of its business in order to get its products into the market quickly. They bought several piglets, dressed them with ribbons, and inserted them. I would like to go to Lipton Market and write down the banner. Then I hurry them through the downtown area to get everyone’s attention and reach the goal of making household products known. Advertising generally takes a lot of money, but if you do it yourself, you can get a lot of money and use the least amount of money to make the advertisements sound. The tea company has nothing in common with pigs and horses. After planning by the public relations staff of the company, the pigs have become heroes of promotions, and companies are also taking off. In contrast, some of our companies still adhere to