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湖北卫视自办栏目的战略调整,实现了收视稳定上升,2012年晚间自办栏目带将非黄金时段收视推上了一个新台阶。目前,晚间自办栏目带收视高达149%。而2012年的新栏目开播后,收视更是逐月攀升,4月份全国同时段排名已升至第9位。令人可喜的是,自办栏目时段受众结构更加年轻,25—44岁的人群占比逐月增加。
Hubei TV’s own part of the strategic adjustment of the program, to achieve a steady rise in ratings, 2012 evening with their own non-prime time with non-prime-time ratings onto a new level. At present, the night own column with viewing up to 149%. After the launch of the new section in 2012, ratings were more and more rising month by month. In April, the national rankings rose to No. 9 in the same period. What is gratifying is that the structure of the audience during the period of self-organizing columns is even younger. The proportion of people aged 25-44 increases month by month.