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广告美学不同于其他艺术形式或商业特点,广告不拘泥于形式,只要切合目标消费群体的心理,能够给观众带来感触、感动就是一个成功的创意。不同国家和地区的公众心理是不同的,应根据当地的实际情况进行创意,同时要注意广告的科学性和艺术性的结合,使广告新颖独特、幽默风趣,还要注重在广告创意中注入情感因素,给人以心灵的震撼,使广告所产生的意义得到升华。
Advertising aesthetics is different from other art forms or commercial features, advertising is not rigidly based on the form, as long as the psychological needs of the target consumer groups, to the audience can bring feelings, touching is a successful idea. Public psychology in different countries and regions are different, and should be based on the actual situation of the local creative, and pay attention to the combination of scientific and artistic advertising, advertising unique, humorous, but also focus on advertising in the injection of emotional factors , Gives the soul of shock, so that the meaning of advertising to be sublimated.