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当笔者坐在温布尔登网球中心球场观看费德勒对阵法拉的揭幕战时,立刻被现场几乎全满的上座率吓到了——如何解决赛事前的上座率问题,恐怕是90%的巡回赛要头疼的问题。然而全英草地俱乐部却全然不必担忧,这也折射出当下温网不差钱的现状。其实这些年英国的经济并不景气,穆雷的主赞助商之一苏格兰皇家银行就因为解雇大量员工的同时斥资几十万英镑包下温网包厢而饱受诟病。但是在这样的大环境中,温布尔登网球赛这台巨大的赚钱机器依旧屹立不倒,其中的奥秘可以从细微处探究一番。
When I was sitting at Wimbledon at the tennis court in Wimbledon, I was shocked by the almost full attendance at the venue - how to fix the pre-tournament attendance problem and probably 90% of tour deeds The problem. However, the All England Lawn Club did not have to worry about it all, which reflects the current Wimbledon not bad money status quo. In fact, Britain’s economy has been sluggish these years. Royal Bank Royal Bank, one of Murray’s major sponsors, has been criticized for spending hundreds of thousands of pounds on Wimbledon boxes while firing a large number of employees. But in such a big environment, the huge money-making machine at Wimbledon still stands, and the mystery can be explored from the subtleties.