论文部分内容阅读
互联网普及和硬件技术提升,带动了客厅经济的二次发展,随之兴起的以智能电视为核心的OTT业务越来越受到广泛关注。经过2015年一年的发酵,2016年OTT广告行业以势如破竹的态势,打消了广告主的疑虑,一众广告大咖纷纷试水,开始加入OTT广告投放行列,而传统广告巨头快消行业更是其中一支不可忽视的先驱力量。在大屏时代,
The popularity of the Internet and the improvement of hardware technology have led to the secondary development of the living room economy. With the rise of the OTT service with the smart TV as the core, more and more attention has been paid to it. After a year of fermentation in 2015, OTT advertising industry in a down-beat situation, dispelled the doubts of advertisers, a public advertisement big coffee have to test the water, began to join the ranks of OTT advertising, and the traditional advertising giants fast elimination industry is One of the pioneers that can not be ignored. In the big screen era,