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媒体融合时代下研究当代青年的需求是对青年开展有效服务的前提和基础,必要而紧迫。高校共青团工作者在应用社交媒体创新工作模式、拓展交流渠道、提升研究当代青年及共青团工作传播针对性和有效性方面做了很多努力。社交媒体在高校共青团工作传播中的运用是随着社交媒体的进化而不断演进,不断创新和深化的;同时,社交媒体的运用也不断强化了高校共青团工作传播中的价值。本文对社交媒体在高校共青团工作传播中的应用与发展进行梳理,从概念界定、特性分析、样本研究等几个方面进行归结和评析,为社交媒体在高校共青团工作中的推进提供参考。
It is necessary and urgent to study the demand of contemporary youth under the era of media convergence as a prerequisite and foundation for effective youth service. Communist Youth League workers in colleges and universities have made a lot of efforts in applying innovative modes of social media, expanding communication channels, and improving the pertinence and effectiveness of research on the work of contemporary youth and the Communist Youth League. The use of social media in the Communist Youth League work in colleges and universities is constantly evolving, innovating and deepening with the evolution of social media. At the same time, the use of social media has continuously strengthened the value of the Communist Youth League work in colleges and universities. This article reviews the application and development of social media in the work communication of Communist Youth League in colleges and universities, summarizes and comments on several aspects such as concept definition, characteristic analysis and sample study, which provides a reference for promoting social media in the Communist Youth League work in colleges and universities.