如何区分报纸的“有效发行”与“无效发行”

• 作 者: 王荣
• 出 处: 新闻出版交流
• 发表日期: 2001年05期
• 关键词: 边际收入 报业经营 边际收益 边际成本 读者市场 单位价格 变动成本 总收益 边际生产力 成本比较法

大家知道，报纸的效益分为社会效益和经济效益两大块。从社会效益的角度来说，报纸的每一份发行量都是有效的，并无“有效发行”和“无效发行”之分，因此，对我们的报纸来说，多一份发行量，就意味着多一个读者，多一个宣传对象，多一份社会效益。因此，报纸的发行量越大，报?

We all know that the benefits of the newspaper are divided into two major social and economic benefits. From the point of view of social benefits, every issue of a newspaper is effective. There is no distinction between “effective issuance” and “invalid issuance.” Therefore, for our newspaper, one more circulation Means more than one reader, more than one publicity target, more of a social benefit. Therefore, the newspaper circulation, the newspaper?