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2003年3月5日下午2时32分,当国家注册拍卖师徐玄炫手中的木槌稳稳地落下,世界上第一列商业运营的磁浮列车冠名权以2090万元的价位成交,上海新湖房地产开发有限公司脱颖而出。从此以后的二年内“新湖明珠”的名称将伴时速为430公里的磁浮列车飞驰在浦东大地,飞驰在媒体的版面,飞驰在人们的心中,这一时刻对于中国拍卖业、广告业、地面交通乃至更大的范围无疑是十分重要的,上海国际商品拍卖有限公司以其善舞之手,为中国的拍卖史再添浓浓一笔。
March 5, 2003 at 2:32 pm, when the national registered auctioneer Xu Xuan-hyun hands in the wooden gavel steadily falling, the world’s first column of commercial operation of maglev train naming rights to 20.9 million yuan price, Shanghai Xinhu Real Estate Development Co., Ltd. come to the fore. Since then, the name of “New Lake Pearl” will accompany the maglev train with a speed of 430 km per hour in the Pudong Land, speeding in the media page, speeding in the hearts of people, this moment for the Chinese auction industry, the advertising industry It is undoubtedly very important that the traffic on the ground and even the larger area are undoubtedly of great significance. Shanghai International Commodities Auction Co., Ltd., with its good dancing, added a thick note to the history of Chinese auctions.