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传媒产业结构目前正在经历着巨大变革,以互联网为代表的新媒体迅猛发展,给新闻生产模式带来革命。本文选取奥运女排赛事报道这一案例,分析新媒体和传统媒体在新闻生产方面的不同特点,以期为经受危机洗礼的传统媒体寻找行之有效的变革方法。
The media industry is currently undergoing tremendous changes in the industrial structure. The rapid development of new media represented by the Internet has brought revolution to the mode of production of news. This article selects the case of Olympic women’s volleyball competition coverage, analyzes the different characteristics of new media and traditional media in news production, in order to find an effective method of transformation for the traditional media which is subjected to the crisis and baptism.