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目前国内科技图书定价明显高于大众图书。但与欧美发达国家相比,科技图书的定价仍然偏低。鉴于读者对象和用途的特殊性,科技图书印数远低于大众图书,使得单本图书的成本远高于大众图书,利润低使得我国科技图书经营困局始终难解。通过对中外科技图书与大众图书定价的比较,说明科技图书的成本较高,适当提高科技图书的定价可以保障出版社的赢利,这也是科技出版社健康发展的有效措施。
At present, the price of domestic science and technology books is obviously higher than the mass books. However, compared with the developed countries in Europe and the United States, the pricing of technology books is still low. In view of the particularity of audiences and uses, the number of printed technology books is much lower than that of popular books, making the cost of a single book much higher than that of popular books. The low profit makes the management of science and technology books in our country always in a dilemma. By comparing the pricing between Chinese and foreign technology books and public books, it shows that the cost of technology books is higher. Appropriately increasing the pricing of technology books can guarantee the profits of publishing houses. This is also an effective measure for the healthy development of science and technology publishing houses.