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企业识别导入中国要讲究规范性，包括现实性、发展性和操作性。现实性要求考虑宏观国情和大众心理，讲究民族特色与个性化；发展性要求达到效能化、现代化和协调化；操作性要求标准化、具体化和大众化。
Enterprise identification into China to pay attention to normative, including the reality, development and operability. Realistic requirements consider the macro-national conditions and the general public psychology, pay attention to ethnic characteristics and individuality; developmental requirements to achieve efficiency, modernization and coordination; operational requirements of standardization, specific and popular.