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大众传媒的发展把人们的生活带到信息网络时代,主流意识形态通过大众传媒传播给人民群众。大众传媒作为载体在发展过程中,继承思想政治教育优良传统并有着自己独有的特性,在为思想政治教育提供新的物质手段和运用方式的同时,也产生不良舆论问题。对此,应当加强网络舆论的收集、分析与引导,加强网络监管,培育学者型思想政治教育工作者,以适应大众传媒时代的思想政治教育工作。
The development of the mass media brings the life of people to the era of information networks. The mainstream ideology is disseminated to the masses through the mass media. As a carrier, the mass media, as a carrier, has inherited the fine traditions of ideological and political education and has its own unique characteristics. As a new material means and mode of application for the ideological and political education, the mass media also has bad public opinion issues. In this regard, we should strengthen the collection, analysis and guidance of online media, strengthen network supervision and cultivate scholars and ideological and political education workers so as to adapt themselves to the ideological and political education in the mass media era.