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合适的时间、合适的媒体、用有趣的方式,号召年轻族群做了一件有爱的事情——这句话可以很好地概括这场营销。合适的时间,国庆假期,社交媒体再次提起假期要多陪父母的倡议,刚好给了一个契机让大家表达爱意。合适的媒体,在假期,年轻人都是泡在朋友圈,当然也顺便推广了桂格的官方微信。有趣的方式,这次营销有几个关键词:微信语音、专属、分享集分贝。微信语音,终于发挥了它的营销用途,利用微信语音录音功能,让参与方式简单又有新意;专属,击中年轻人个性化的要求;分享集分贝(集赞),通过分享,形成二次传播。桂格作为一个老牌燕麦品牌,想办法抓住年轻人消费者,就不能再用一种“低调寡言”的态度面对,这次也许
The right time, the right media, and the fun way to call on young people to do a loving thing - this sentence can be a good summary of this marketing. At the right time, during the National Day holiday, social media reverted to the idea of spending more time with their parents. It just gave a chance to express love for everyone. The appropriate media, during the holidays, young people are soaked in the circle of friends, and of course also promote the official WeChat of Quaker. In an interesting way, there are several key words for this marketing: WeChat voice, exclusive, and sharing set decibels. WeChat voice has finally played its marketing purpose, using WeChat voice recording function, so that the participation method is simple and innovative; exclusive, hitting the requirements of young people’s individuality; sharing sets of decibels (Jizan), through the sharing, forming a second spread. As a veteran oat brand, Quaker thinks of ways to seize the young consumers and he can no longer face it with a “low-key” attitude, this time perhaps