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即将出台的《宁波市旅游业发展“十五”规划和2015、2020年远景目标纲要》(以下简称《规划》)日前已通过专家评审。据说这个文本的前瞻性主要表现为:它试图通过一系列形象概念的突破,确立宁波未来旅游业发展的走向,这与以往的单纯以资源为依托的规划方式有很大区别。简单地说,就是该文本不仅考虑了旅游业的物质载体的现实情况,还涉及了一些概念性的东西,“把物质资源的整合与形象定位的策划”摆到了一个接榫的关键位置。业内人士称,该文本最大的特点是创新概念比较多,在其中的战略体系构筑部分中,很多内容都是首次提出,实际上是对宁波原先旅游业缺乏概念状况的一次反拨。那么,让我们来看一看这个远景规划为宁波旅游业发展设定的一些路标:中长期战略被确定为创新发展战略。战略是为实现这样一个总目标服务的:宁波在21世纪第一个十年里成为全国的旅游强市,第
The upcoming “Ningbo City Tourism Development ” Fifteen “planning and 2015, 2020 long-term goal outline” (hereinafter referred to as “planning”) has recently passed the expert review. It is said that the forward-looking version of this text mainly shows as follows: It attempts to establish the future direction of Ningbo’s tourism development through a series of breakthroughs in the concept of image, which is quite different from the previous planning methods based on resources alone. Simply put, it is the text that takes into account not only the realities of the material carrier of tourism but also some conceptual things, “putting the planning of the integration of physical resources and the positioning of the image” at a crucial point . Insiders said that the text is the biggest characteristic of the concept of innovation is more, in which part of the strategic system structure, many are made for the first time, in fact, Ningbo tourism industry in the absence of a conceptual backlash. Well, let us take a look at some of the long-term planning for the development of tourism in Ningbo set a number of signs: medium and long-term strategy has been identified as an innovative development strategy. Strategy is to achieve such a general goal of service: Ningbo in the first decade of the 21st century to become a national tourism strong city, the first