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随着国外资本和国际著名品牌大量输入,中国企业受到了越来越大的国际竞争国内化的压力,上海原有的一些知名品牌面临着前所未有的强力挑战,有些甚至因不堪重压而悄然退场……这一严峻现实已引起广泛关注。为了适应竞争形势的变化,“如何打好中华牌,培育出能挑战国际市场的上海新生代”。成为当代企业家们最紧迫最主要的课题。日前上海一批优秀企业的老总们聚集一堂,就“上海品牌如何面对国际竞争”、“民族企业如何推进CI工程”进行了热烈的讨论。
With the massive input of foreign capital and international famous brands, Chinese enterprises are under the pressure of increasing international competition and localization. Some of the famous Shanghai-based brands are faced with unprecedented challenges and some even quitted quietly because of overwhelming pressure ... This harsh reality has drawn wide attention. In order to adapt to the changes in the competitive situation, “How to lay the Zhonghua brand and cultivate a Shanghai Cenozoic that can challenge the international market.” Become the most urgent and most important issue for contemporary entrepreneurs. Recently a group of elite enterprises in Shanghai gathered in the veterans, on the “Shanghai brand how to face the international competition”, “how to promote the CI CI CI” had a lively discussion.