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随着互联网技术的迅速发展,新媒体网络技术也随之兴起,这对于传统的媒体来说是一种极大的挑战。报纸又是传统媒体中地位比较重要的一种信息传播方式,在这场技术变革中也受到了冲击和挑战。报纸在人们的生活和工作中起到重要的信息传播作用,对于社会起到舆论的导向作用。在新媒体的影响之下,报纸不得不主动打破自身原有的格局,向新媒体靠近,在未来的新媒体发展之路上,为自己找到一条合适的生存方式。在本文中,作者结合自身的工作经验和一些实际的生活经验,对于新媒体环境下报纸的发展方向做了详细的研究和分析。同时对于未来报纸的发展之路给出了建设性的意见,希望在未来的新媒体技术之下,能够保留报纸的一席之地。
With the rapid development of Internet technology, new media network technology is also emerging, which is a great challenge for the traditional media. Newspapers are also an important means of information dissemination in the traditional media. They have also been hit and challenged in this technological change. Newspapers play an important role in information dissemination in people’s life and work, which play a guiding role in the public opinion. Under the influence of new media, newspapers have to take the initiative to break the original pattern of their own, get closer to new media and find a suitable way of living for themselves in the future development of new media. In this paper, the author combines his own work experience and some actual life experience to make a detailed study and analysis of the development direction of newspapers under the new media environment. At the same time, we have given constructive suggestions on the future development of the newspaper and hope that under the new media technology in the future, we will retain the position of the newspaper.