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开封市旅游资源丰富,以文化型旅游资源为主。在对开封市旅游业和旅游资源现状分析的基础上,指出了旅游资源整合的可能性,并依据文化类型对其进行整合。整合开封市旅游资源的重要途径在于政府主导、市场导向、改善现状、突出优势,具体的整合思路有:其一是优化旅游企业协作;其二是重视旅游品牌建设;其三是突出文化特色。
Kaifeng City, rich in tourism resources, mainly to cultural tourism resources. Based on the analysis of the current situation of tourism and tourism resources in Kaifeng City, the possibility of integration of tourism resources is pointed out and integrated according to the type of culture. An important way to integrate Kaifeng’s tourism resources lies in the government-led, market-oriented, improve the status quo and highlight the advantages, the specific integration ideas are: one is to optimize the cooperation of tourism enterprises; the other is to focus on tourism brand building; the third is to highlight the cultural characteristics.