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所谓的“数据”多年来一直在误导着加盟商,为何得出一个衡量加盟企业存活率的准确数据如此之难?假设你正在考虑辞职,想要加盟一个连锁企业,那么通过谷歌搜索,你就能找出特许加盟的所有利弊。或者你会在问答网站About.com上找到这样的结论:“一些研究显示,特许加盟企业的存活率接近90%,而自己创业的成功率仅仅为15%。加盟商支付的加盟费将会带来成功的保障。”大多数经验丰富的加盟商看到这样的话都会感到可笑。但是如果你是一个创业菜鸟,又没有经验丰富的创业者帮助,那么当你看到这些言论时,一定会瞬间爱上特许经营。
The so-called “data” has been misleading franchisees over the years, why come to a measure of franchisee survival rate of accurate data so difficult? Suppose you are considering resigning, you want to join a chain, then through Google search, You can find out all the pros and cons of franchising. Or you may find the following at the question and answer Web site About.com: “Some studies show that franchisees have a nearly 90% chance of survival and only 15% of their startups.” The franchisee’s initial fee will The guarantee of success. "Most experienced franchisees will feel ridiculous when they see it. But if you’re a startup and without the help of an experienced entrepreneur, you’ll love the franchise momentarily when you see those comments.