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随着我国经济社会的深入发展,影视主流审美主要受到经济的发展、时代的进步以及影视市场的需求等等因素的影响,观众的审美呈现出被市场引导的局面。影视剧作为我国最主要的审美文化,对于国民文化素质培养有着重要意义。然而,近年来影视剧市场与审美却出现了一些变化。2013年上半年的影视剧比不上2011年上半年《宫1》和2012年上半年《甄嬛》的成功,《楚汉传奇》和《火线三兄弟》等名导、名演、大制作剧都石沉大海,无法振兴萎靡的影视剧市场,而“小清新”影视剧《小时代》却有
With the deepening of economic and social development in China, the mainstream aesthetic of film and television mainly due to economic development, the progress of the times and the demand of the film market, etc., the audience’s aesthetic showed a market-led situation. As the most important aesthetic culture in our country, film and television plays are of great significance to the cultivation of the national cultural quality. However, there have been some changes in the film and TV drama market and the aesthetic in recent years. In the first half of 2013, the film and television drama did not match the success of “Palace 1” in the first half of 2011 and “Zhen Huan” in the first half of 2012. Famous directors such as “Legend of Chu Han” and “Three Brothers of FireWire” Stone sinks the sea, unable to revitalize the sluggish film and television drama market, and “little fresh ” television drama “era” there