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今日世界,企业间的竞争与其说是经营管理的竞争,不如说渗透于经营管理之中的,更深层次的文化竞争,世界著名企业在长期的生产经营中形成了独特的企业文化,并成为企业赢得市场、赢得竞争的优势。威士忌的“田园文化”苏格兰的威士忌誉满全球。威士忌原意是“生命之水”,已有400多年历史。它的原料是大麦,而苏格兰北部高地盛产大麦,再加上斯贝塞地区水质优良,空气清新,所以酿造出醇厚的美酒,出口到170多个国家和地区,每年销售额达17亿英镑。苏格兰的威士忌所以能誉满全球,除了有科学的配方和上乘的质量外,还因为它创造了一种田园文化,使酒厂成为苏格兰的旅游热点,每年接待6万多人次参观、游览。酒厂的周围环境幽静,一片片芳草绿地,牛羊成群;深山老林,泉水涌淌。林中设有尝酒点,每个尝酒点都有一个铁柜,柜中藏有12年的威士忌。每当客人来访,主人倒上一杯,兑上泉水招待客人,使客人真正领悟到“生命之水”飘飘欲仙的感觉。因此,每年都吸引了大批世界各地的游客,酒厂的旅游收入也相当可观。
In today’s world, the competition among enterprises is not so much the competition of business management as in the deeper level of cultural competition that is permeated in the management. The world-famous enterprises have formed a unique corporate culture in the long-term production and management and become enterprises. Win the market and win the competitive advantage. Whiskey’s “idyllic culture” Scotland’s whisky is famous all over the world. The original meaning of whisky is “water of life” and it has been over 400 years old. Its raw material is barley. The highland of northern Scotland is rich in barley. With the excellent quality of water and fresh air in Speyside, it produces mellow wine and exports it to more than 170 countries and regions. The annual sales amount to 1.7 billion pounds. Scotland’s whisky can be famous all over the world, in addition to scientific formula and superior quality, but also because it created a rural culture, making the winery a tourist hotspot in Scotland, receiving more than 60,000 visits and excursions each year. The surrounding environment of the winery is quiet, with grass and green fields and cattle and sheep flocks; deep forests and old forests. There are tastings in the woods. Each tasting room has a metal cabinet. There are 12 years of whiskey in the cabinet. Whenever a guest visits, the owner pours a glass and exchanges the water to entertain the guests, so that the guests can truly realize the feeling of “water of life” floating. Therefore, every year, it attracts a large number of tourists from all over the world. The winery’s tourism revenue is also considerable.