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虽然依目前的发展状况,中国企业要达到IBM、万宝路、可口可乐……那样的知名度还十分困难;要在社会公众中树立良好的声誉,任务也十分艰巨;面对国际企业咄咄逼人的形象攻势,中国企业还很少能意识到从总体上塑造良好的企业形象的意义,许多实力雄厚的企业非常重视职工福利就业培训、思想教育等方面工作,但在如何扩大企业的社会影响,如何尽到企业在整个社会的责任,如何改善社会公众对企业的看法,却还未提上议事日程。
Although according to the current state of development, it is still very difficult for Chinese companies to achieve the recognition of IBM, Marlboro, Coca-Cola, etc.; it is very difficult to establish a good reputation among the public; in the face of the aggressive corporate image of international companies, China Enterprises rarely realize the significance of shaping a good corporate image as a whole. Many powerful companies attach great importance to employee welfare employment training, ideological education and other aspects of work, but how to expand the social impact of enterprises, how to make the company The responsibility of the entire society and how to improve the public’s perception of the company have not yet been put on the agenda.