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越来越多的广告公司、客户意识到与其它行销方式相比．活动行销对有效传递品牌形象、营销信息具有特别的差异性和影响力。 2004年7月至10月,索贝全程企划并独家承办中国建国五十多年来第一次朗诵艺术大赛“首届沃尔沃卡车杯CCTV朗诵艺术大奖赛”及其城市巡演。作为一项开创性的大奖赛,它填补了这一特殊艺术门类展示的空白。用“朗诵”这种艺术形式诠释“沃尔沃卡车”新世纪新贵族的品牌概念,可谓“以诵咏怀,因物起兴”。国际公司本土化．国际品牌与中国本土文化无缝隙联结,是我们为沃尔沃卡车公司进一步融入中国
More and more advertising companies, customers aware of other marketing methods compared. Marketing activities on the effective transmission of brand image, marketing information has a special difference and influence. From July to October 2004, Sobey planned and exclusively contracted for the first recitation of the art competition “The First Volvo Truck Cup CCTV Recitation Arts Grand Prix” and its city tour in more than 50 years. As a groundbreaking Grand Prix, it fills the void in this special art category. The artistic concept of “recitation” interprets the brand concept of “new Volvo Trucks” new aristocracy in the new century. It can be described as “chanting chanting and rejuvenating things by virtue.” International company localization. International brands and seamless integration of Chinese culture, we are further integration of Volvo Trucks into China