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广告学是一种综合性、应用性的边缘学科,广告文案写作可以运用各种不同的文体形式,来增强广告的表现力,更好地达成广告的目的,如可以运用公文写作文体、新闻写作文体、各种文学写作文体等。一、运用公文写作的文体形式增强广告的说服力公文是一种具有特定程式的文体,在内容上有严格的规范和特定的要求,在形式上各种公文都有自己独有的规范化格式,在语言运用上要求庄重、典雅,用词简洁、准确、无歧义,结构严谨,因此,公文具有其他
Advertising is a comprehensive and applied edge discipline. Advertising copywriting can use various forms of style to enhance the expressiveness of advertisements and better achieve the purpose of advertisements. For example, writing style and news writing Style, all kinds of literary writing style. First, the use of official document writing style to enhance the persuasiveness of advertising Official document is a style with a specific program, the content of the strict norms and specific requirements, in the form of a variety of official documents have their own unique standardized format, Requires solemn and elegant language in the use of concise, accurate, unambiguous, rigorous structure, therefore, the official document has other