搜索成本、大众市场与长尾

• 作 者: 吴伯凡
• 出 处: 21世纪商业评论
• 发表日期: 2007年03期
• 关键词: 搜索成本 大众市场 长尾理论 长尾 安德 时尚产品 一本 男人和女人 爱欲 生产效率

安德森的这本为“冷门”张本、解构“大热门”逻辑的书在短时间内成为了一本大热门的书。在热烈追捧之后,人们对“长尾理论”的兴趣已经渐渐降温了。一种理论如果被当作一种时尚来宣扬,它自然难以逃脱时尚产品常有的命运:在短时间内人们趋之若鹜,而一旦人们对它略有所知,并感到它并非如鼓吹者所声称的那样新颖神奇,人们就会心安理得地将它——连同它所包含的“真问题”——弃置一旁。

Andersen’s book, which is a popular book, deconstructs the logic of the “hottest” book in a short period of time has become a hot book. After the hot pursuit, people’s interest in Long Tail Theory has gradually cooled down. If a theory is to be advertised as a fashion, it naturally can not escape the usual fate of fashion products: in a short period of time people are in a rush, and once they are slightly aware of it and feel it is not as advocated by advocates So novel and magical, people will be able to dispose of it - with the “true problems” it contains.