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在产业一片大数据热的背景下,运营商作为整个电信产业中的关键一环,也顺应趋势开启了大数据时代的探索。对于电信运营商,其一方面面临着海量数据与流量所带来的网络挑战,所以尝试将大数据与业务运营相结合,以进一步优化网络建设;另一方面,海量用户数据中所蕴藏的价值将带来更多的市场机遇,运营商在传统电信业务萎缩时,依托大数据开发新业务模式成为了必然之举,而在这方面,国际上部分运营商已开始尝试并已有范例。
Against the backdrop of a big data hot industry, operators, as a key part of the entire telecom industry, also started the exploration of the big data era in response to the trend. For telecom operators, on the one hand, they face the network challenge brought by massive data and traffic, so they try to combine big data with business operations to further optimize the network construction. On the other hand, the value contained in massive user data Which will bring more market opportunities. As traditional telecom services shrink, operators relying on big data to develop new business models has become an inevitable move. In this regard, some operators in the world have already begun to try and have examples.