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直销是人类除了“以物易物”的交易之外,最早产生的商业模式之一。农夫、渔夫、猎人等,将他们所收获的产品,直接拿到附近的住户去销售。这种由生产者、制造者直接把产品卖给消费者的行为就是直销的原始形态。随着文明的演进,生活方式的多样化与复杂化,分工合作成为提升工作效率的模式,社会上开始有“商人”从事“搬有运无”的工作。他们赚取差价,扮演经销商的角色。在农业社
Direct selling is one of the earliest business models that human beings except “barter” transactions. Farmers, fishermen, hunters, etc., will be harvested their products, directly to nearby residents to sell. This by the producers, manufacturers sell products directly to consumers is the direct sales of the original form. With the evolution of civilization and the diversification and complication of lifestyles, the division of labor and cooperation has become a model for enhancing work efficiency. In the society, “businessmen” are engaged in the work of “moving without moving.” They earn the difference and play the role of distributor. In the farming community