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如果说台湾广告近代史上有什么代表性的事物,意识形态广告公司的崛起无疑值得大书特书,因为它提高了广告的可看性,因为它使广告成为被讨论的话题,因为它找出更多创作广告的可能性,因为它证明具有实验性质的创意也会被客户接受,更因为它增加了台湾广告在世界上的注目率。坚持风格是它维系品牌竞争力的不二法门,因为它所创造的广告大部分拥有可辨识的高度同质性,不但让“意识形态”手法形成一种流行的现象,而且导致不少广告人揣摩其特殊的思维模式,重新学习如何看待视觉图腾与文宇符号。对风格的坚持同时注定了它在公司经营上必然遭遇到“对外的扩张障碍”以及“对内的血统纯化”两大问题。扩张障碍来自于想与它打交道的客户必须接受它的游戏规则,从广告公司的供给面去满足
If there is anything representative of the recent history of Taiwanese advertising, the rise of an ideological ad agency is undoubtedly a big book because it raises the viewability of the ad because it makes the ad a topic for discussion because it identifies More creative advertising possibilities because it proves that experimental ideas are also accepted by customers and more because it increases the visibility of Taiwanese advertising in the world. Adhering to the style is the only way it maintains the brand’s competitiveness because most of the ads it creates have a highly identifiable homogeneity that has not only made the phenomenon of “ideology ” a popular phenomenon but has led to many Advertisers try to figure out its special mode of thinking, re-learn how to treat visual totem and Wenyu symbols. At the same time the insistence on the style of destined for it in the company’s business is bound to encounter “the expansion of foreign obstacles” and “blood purification within the” two major issues. Obstacles to expansion come from the client who wants to deal with it must accept its rules of the game from the advertising company to meet the supply side