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在当今商品经济十分发达的社会里,在高科技手段充分利用的状态下,在报业竞争愈来愈烈的情况下,报纸的个性显得越来越重要。 人是有个性的,读者亦是有选择的阅读,因而做为与受众息息相关、每天早晨睁眼就能看到的纸质媒体,其深入人心的特色必然成为赢得读者、赢得市场的决胜条件。 当然,报纸的主体是新闻内容,是稿件的质量,它的特色也主要体现在这些方面,可好的内容、好的稿件在表达时,是通过具体的版面来奉献给广大读者的,所以,报纸版面设计的个性显得尤为重要。版面尤如衣裳,最先进入人的眼帘,它有强化的作用、有美化的功能、有个性化的展示。 报纸版面设计是一门艺术,方寸之间,变化多端。从整体上来看,要求大方疏朗,秀雅灵动,避免呆板小气,僵硬沉闷。通常运用平面构成的技巧来
In today’s highly developed commodity economy, with the full exploitation of high-tech means, newspaper personalities are becoming more and more important in the increasingly competitive newspaper industry. People are individualistic and readers are also selective readings. Therefore, as a paper-based media that is closely related to the audience and open every morning, its deep-rooted characteristics are bound to become the winning conditions for winning readers and winning the market. Of course, the main body of the newspaper is the news content, the quality of the manuscript, and its features are mainly reflected in these aspects. The good content and the good manuscript are presented to the readers through specific layouts. Therefore, The personality of the newspaper layout design is particularly important. Layout as clothes, first into the human eye, it has the role of strengthening, landscaping features, a personalized display. Newspaper layout design is an art, square inch, varied. From the overall point of view, demeanor generous, elegant and agile, avoid stingy, stiff dull. Usually the use of plane composition techniques