星巴克里的经济学

• 作 者: 化腾
• 出 处: 财会月刊
• 发表日期: 2014年33期
• 关键词: 巴克 巴克里 咖啡豆 星巴克咖啡 菜单 custom 奶泡 脱脂奶 客制化 五格

有比中杯更小杯的咖啡通常我们在星巴克看到的杯型只有中杯、大杯、超大杯。实际上,还存在一种小杯,容量为8盎司(227ml),又称为儿童杯。一位星巴克店员说:“每家门店里都有这种杯型,也知道如何配置小杯咖啡,只不过它没出现在菜单上,一般不售卖,需要顾客自己提出来。”从成本与运营角度看,小杯比中杯便宜3元,但同样也是含有一份浓缩咖啡,中杯利润明显高一些。在星巴克不一定要买最大杯《在星巴克要买大杯咖啡》一书里说,从经济学的角度看,在星巴克

There is a cup smaller than a cup of coffee. Usually we see at Starbucks Cups are only cups, mugs, mugs. In fact, there is still a small cup, capacity of 8 ounces (227ml), also known as children’s cups. A Starbucks clerk said: “Every cup of coffee in the store, but also know how to configure a small cup of coffee, but it did not appear on the menu, the general does not sell, you need to put their own customers.” “From the cost And operating point of view, a small cup 3 yuan cheaper than the cup, but also contains an espresso, cup profit was significantly higher. Not necessarily in Starbucks to buy the largest cup ”Starbucks want to buy a big cup of coffee," a book that from an economic point of view, Starbucks