论文部分内容阅读
一个值得关注的趋势是,跨境电商的用户虽然大多是北上广深的用户,但二三线城市也逐渐加入了跨境购买的大军之中。数据显示,农村电商80%适龄人口接触过互联网购买,56%有信用卡这种方便的支付方式。他们虽然对外国产品了解很少,但是通过互联网的信息传播,已经大大降低了信息的不对称性,由此,一些本土客户、区域客户变成了全球客户。在这一背景下,麦乐购也正在探索向三四线城市的拓展,包括线上线下O2O的计划。“我们跟顺丰这样的公司有合作,同时也在谨慎尝试其他渠道
A noteworthy trend is that while most users of cross-border e-commerce are mostly north-south users, second and third tier cities are gradually joining the ranks of cross-border purchasers. Data show that 80% of rural electricity suppliers have access to Internet purchases, and 56% have credit cards as a convenient payment method. Although they do not know much about foreign products, the information dissemination through the Internet has greatly reduced the information asymmetry. As a result, some local customers and regional customers have become global customers. Against this backdrop, Melco is also exploring the expansion into third- and fourth-tier cities, including the plan of online and offline O2O. ”We have cooperation with companies such as SF, but also carefully try other channels