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全球领先的管理咨询公司贝恩公司与凯度消费者指数日前发布的《2014年中国购物者报告》显示,受市场增速放缓以及本土品牌快速成长等因素的影响,外资品牌在中国快速消费品市场的优势正面临严峻挑战。2013年,60%的外资品牌市场份额遭遇挤占。研究发现,自2011年以来,中国软饮料、包装食品、个人护理用品和其他消费品市场增速急剧放缓,增长率已由2011年的15%下降至今年第一季度的4.6%,下降
The world’s leading management consulting firm Bain & Kantar Consumer Index released a few days ago, “2014 China Shopper Report” shows that due to the slowdown in the market and the rapid growth of local brands and other factors, foreign brands in China FMCG The advantages of the market are facing harsh challenges. In 2013, 60% of foreign-funded brands suffered market share squeeze. The study found that the market growth rate of soft drinks, packaged foods, personal care products and other consumer products in China has slowed sharply since 2011, with the growth rate declining from 15% in 2011 to 4.6% in the first quarter of this year, declining