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有人说,国外广告是把复杂的东西简单化,而我们的广告则把简单的东西复杂化,我同意这种看法。电视广告创意要切忌繁复,你的广告首先应让人家看懂,起码要让人看出是男是女,是活人还是木偶。如果连人鬼都分不清,广告就失败了。再就是无论多么大的“腕儿”出场,无论营造一个什么样的氛围,都要为你的广告主题服务,要突现主题,突现你的产品或企业。拿“孔府家酒”来说,请来的虽然是王姬这样
Some people say that foreign advertising is a simplification of complex things, and our advertisements complicate simple things. I agree with this view. In order to avoid undue complexity in television advertising, your advertisements should first be understood by people. At the very least, people should see whether they are male or female, living or puppets. If even the ghosts are indistinguishable, the advertisement fails. Then no matter how big the “Wan Er” appearance, no matter what kind of atmosphere you create, you must serve your advertising themes, highlight the themes, and highlight your products or companies. Take the “Confucian House Wine” for example, although it was Wang Ji’s