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进入1996年,一场降价促销大战几乎席卷了整个中国产业界和商业界。一时大江南北,降价声此起彼伏,从饮食、日常生活用品降到高档耐用消费品。降价竞销风潮在社会和经济生活中激起了层层波澜:价格普降的原因何在?会不会由此引发产业新一轮淘汰性竞争?价格大战预示着什么?对中国经济未来的发展将会产生怎样的长远影响?降价竞销风乍起我国许多产业在经历了多年的持续高速发展后,1995年下半年以来,风云突变,产销两旺的局面开始出现倾斜。进入1996年,这种倾斜继续加剧,厂家、销售商开始承受着前所未有的竞争压力,于是纷纷降低销售价格,以期稳住已有的市场份额,提高市场
Into 1996, a price war promotion battle swept almost the entire Chinese industry and business. Suddenly north-south, the price of sound one after another, from the diet, daily necessities down to high-end consumer durables. The wave of price-cutting sales has stirred up waves in both social and economic life: what are the reasons for the price drop? Will this lead to a new round of knock-out competition in the industry? What are the price war predicts? The future development of China’s economy What kind of long-term impact will it have? After many years of sustained high-speed development in many industries in our country, the situation of sudden changes in sales and sales has started to lean. Into 1996, this tilt continues to intensify, manufacturers, vendors began to withstand the unprecedented competitive pressure, so have to lower sales prices, in order to stabilize the existing market share, improve the market