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我国汽车工业的发展重点是轿车,而轿车的发展对象又在家庭。在轿车以非均衡方式进入家庭的情况下,家用轿车的主要市场在哪里?种种迹象表明,拥有10亿人口的农村,应是家用轿车的重要市场。改革开放以来,我国农民不同程度地走上了富裕路,已经涌现出一部分比较富裕的农村和相当富裕的农民。在报刊披露的30位亿万富翁中,有7人在发迹前便是农民。农村储蓄存款迅速增长,仅湖南农村的储蓄额就已经突破了400亿元。现在我国约有500万户农民购买了农用汽车,其中1994年为160万户,收入水平处于最低阶层的农民,已成为我国当前自费购车的最大买主。
The focus of the development of China’s automobile industry is the sedan, and the object of sedan development is in the family again. Where the cars enter the home in an unbalanced manner, where are the major markets for household cars? There are indications that a rural population of 1 billion people should be an important market for household cars. Since the reform and opening up, China’s peasants have embarked on the Fuyu Road to varying degrees, and some richer rural areas and rather wealthy peasants have emerged. Of the 30 billionaires disclosed in the press, seven were peasants before their fortunes. Rapid growth of rural savings deposits, only the amount of savings in rural Hunan has exceeded 40 billion yuan. Nowadays, about 5 million peasants in China have purchased agricultural vehicles, of which 1.6 million in 1994. The peasants with the lowest income level have become the largest buyers of self-owned cars in China at present.