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数字时代的到来和硬件生产水平的提升加速催生了媒体类型的极大丰富,也直接导致了传统媒体的改进与丰富。媒体类型的丰富和传统媒体的改进则共同助长了信息爆炸的过程,改变了信息传递的方式。尤其是信息送达过程,越来越由原来的集中在大众媒体上发布,升级为通过细分的方式,直接将信息送达到受众视线所及的几乎每个角落。从受众的角度而言,随着生活方式的日益多样化、碎片化,日常的生活轨迹也越发复杂而且难以预
The advent of the digital age and the accelerating promotion of hardware production have led to great enrichment of media types, which directly led to the improvement and enrichment of traditional media. The abundance of media types and the improvement of traditional media have fueled the explosion of information and altered the way information is delivered. In particular, information delivery process, more and more from the original focus on the mass media release, upgraded to the way through the subdivision, the information sent directly to the audience in almost every corner of its reach. From an audience perspective, as lifestyles become more diversified and fragmented, the trajectory of everyday life becomes more complex and difficult to predict