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随着互联网信息技术的不断发展,微博平台也日渐发展壮大。大学生作为勇于尝试新鲜事物的群体,更成为了微博用户的主力军。本文以南通大学为例,运用问卷法及访问法,对该校学生的官方微博信息获取行为进行调查分析,从而归纳出高校官方微博存在的问题,并提出相应的解决策略,以此不断提高我国高校官方微博的管理水平。
With the continuous development of Internet information technology, microblogging platform is also growing. Students as a brave to try new things in the group, has become the main force microblogging users. Taking Nantong University as an example, this paper uses the questionnaire method and interview method to conduct an investigation and analysis of the official microblogging information acquisition behavior of the students, so as to summarize the existing problems of the official microblogging in colleges and universities and propose corresponding strategies to solve this problem. Improve the management level of our official university microblogging.