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电视频道是一个有机的整体 ,电视栏目就是这一有机整体的一个个细胞。现代电视的竞争已经进入了品牌竞争的时代 ,伴随着观众需要的不断提高和电视节目市场竞争的日益激烈 ,电视频道之间的竞争已转入以栏目综合实力为基础的栏目品牌竞争。由于各电视频道之间竞争加剧 ,必然导致
TV channel is an organic whole, the TV column is one of the organic whole cells. The competition of modern television has entered the era of brand competition. With the continuous improvement of audience demand and increasingly fierce competition in the television program market, the competition between television channels has shifted to the competition of part brands based on the comprehensive strength of the section. As competition between television channels intensifies, it inevitably results