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我对《销售与市场》敢于刊登具有新思想的文章向感敬佩。近几年我常思虑商战带有侵略性的问题,可总不敢对外这么说,当看到杨青山先生写的《市场侵略论》(1997年第5、6期)后,不禁拍案叫好!杨先生的论点给国人首次敲响了一道警钟,提醒国人应有商战侵略与反侵略的意识是时候了。遂提笔写下这篇短文,以企能与同行一起讨论,进行交流,从而引发更深层面的见解。为什么在市场选购中消费者喜欢买A产品而不喜欢买 B 产品呢?有时 B 产品在技术检测中指标还高于 A 产品,为
I appreciate the fact that “Sales and Markets” dares to publish articles with new ideas. In recent years, I often think that business warfare has aggressive issues, but I dare not say this to the outside world. When I see Mr. Yang Qingshan’s “Theory of Market Aggression” (1997, Issue 5, Issue 6), I can’t help but applaud the case! Mr. Yang’s arguments sounded the first warning bell for the Chinese people and reminded the people that there should be a sense of aggression and anti-aggression.遂 Write this short essay to discuss and communicate with peers in order to trigger deeper insights. Why do consumers like to buy A products rather than buy B products in the market? Sometimes B products are higher than A products in technical detection.