论文部分内容阅读
领导者正确地掌握运用好形象艺术、语言艺术与协调艺术,是胜任领导工作的关键,也是使所在组织产生巨大凝聚力,获得良好经济效益,成为和谐、稳定的社会细胞的催化剂。 一 形象艺术 领导干部的形象简单地说,就是群众对领导干部所产生的总体印象与总体评价。 领导者的公关形象在一定程度、一定意义上反映出领导者的素质、能力、水平。形象是领导者产生威望、信誉的重要条件,也是关系到组织整体形象和全局利益的关键。无论是从领导者个人素质、才能的反映角度来说,还是从宏观、整体意义来说,领导者都必须重视树立良好公关形象。
It is the key for the leaders to properly master the art of image, language and coordination, which is the catalyst for the organization to generate great cohesion, obtain good economic benefits and become a harmonious and stable social cell. Briefly speaking, the image of an art leading cadre is the general impression and overall evaluation made by the masses on leading cadres. To a certain extent, the public relations image of the leader reflects the quality, ability and level of the leader in a certain sense. The image is an important condition for the leader to generate prestige and credibility, and also the key to the overall image and overall interests of the organization. Whether it is from the perspective of leaders’ personal qualities and talents, or from a macro and overall sense, leaders must attach importance to establishing a good public relations image.