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“2004年度中国十大营销事件·人物”主办单位邀请我出任独立评委,并要求我就候选出来的事件和人物作出评述,这也就使得我对这个层面的事和人做了思考。期间,主办单位问道:您认为具备哪些素质的人,才可以被称作营销操盘手?在我们所推选的营销人物中(见《南方都市报》2004年10月27日 C70版),您认为哪些人士符合这样的标准?看着这20位被挑选出来的候选人物,全是当今红透半边天的企业领袖,离我的距离是那样的遥远却又感觉熟悉。半刻,我脱口而出的一句
Inviting me to serve as an independent judge and asking me to comment on the incidents and figures from the candidates for the 2004 Top Ten Marketing Incidents and Figures in China also made me think about things at this level and people. During the event, the organizers asked: What quality of people do you think they may be called marketing tradesmen? In the marketing figures we have chosen (see “Nanfang Dushi Bao” on October 27, 2004, C70), do you think Who met the criteria? Looking at the 20 candidates who were selected, they are all business leaders who now have a deep, half-baked vision of being so distant and familiar from me. Half a minute, I blurted out the sentence