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随着政府政策支持,丽江旅游的发展呈现出了强劲的发展态势,取得了骄人的经济效益,为丽江的社会发展提供了良好的机遇。由于丽江地域的特殊性,南据大理,北接香格里拉,处于大香格里拉旅游区的重要地域景区。使其在旅游开发中,特别是游客大量涌入的情况下,不可避免的对当地纳西文化带来了巨大的冲击。使丽江的本土文化出现了改变,改变着丽江神秘旅游目的地的吸引力。从而直接影响到了丽江旅游的可持续发展。
With the support of government policies, the development of tourism in Lijiang has shown a strong momentum of development and achieved remarkable economic benefits, providing a good opportunity for the social development of Lijiang. Due to the particularity of Lijiang area, according to Dali in the south and Shangri-La in the north, it is an important regional scenic area in the Shangri-La tourist area. Make it in the tourism development, especially the influx of tourists, inevitably brought a huge impact on local Naxi culture. Lijiang’s native culture has changed, changing the attraction of Lijiang’s mysterious tourist destination. Which has a direct impact on the sustainable development of tourism in Lijiang.