论文部分内容阅读
随着我国市场经济发展的不断推进,逐渐摆脱计划经济模式,用户不满意电力行业的垄断行为,要求降低电价、提高服务质量的呼声日益增高。企业必须改变观念,运用现代化营销管理模式,不断拓展电力市场,构建全新电力营销体系。当前电力营销中的不足及问题市场竞争意识需增强。目前,电力企业逐渐增强大市场、大营销的观念意识。企业的一切生产经营活动,最终服务于市场营销需求,供电企业以市场需求为导向、以效益为中心,改善营
With the constant development of market economy in our country, we gradually get rid of the planned economy mode, the users are not satisfied with the monopolistic behavior in the power industry, and the calls for lowering the electricity price and improving the service quality are increasing day by day. Enterprises must change their concepts, the use of modern marketing management, and constantly expand the electricity market, building a new electricity marketing system. The current lack of electricity marketing and market awareness of competition needs to be enhanced. At present, power companies gradually enhance the big market, big marketing awareness of the concept. All production and business activities of enterprises, and ultimately serve the needs of marketing, power supply enterprises to market demand-oriented, efficiency-centered, improve the camp