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随着互联网的迅猛发展,电子商务的运用越来越广泛,而对电子商务人才的需求也空前激增。各类院校电子商务课程的设置和教学日益完善,然而在学生进入实习期甚至毕业时往往仍旧会出现迷茫,好像什么都懂,又好像什么都不懂,缺少良好的连贯性,所学各课知识过于生硬,未能付诸实用。本文着重分析探讨网络营销课程在电子商务专业教学中如何起到贯穿始终,融会贯通的作用,帮助电子商务的专业教学取得更好的实践效果。
With the rapid development of the Internet, the use of e-commerce is becoming more and more widespread, while the demand for e-commerce talent has also surged. E-commerce courses in all kinds of institutions are increasingly set up and taught. However, when students enter the internship or even graduation, they often feel confused, seem to know everything, do not understand anything, lack good coherence, Lesson knowledge is too rigid, failed to put into practical use. This article focuses on the analysis of network marketing courses in e-commerce teaching how to play throughout the role of mastery, to help e-commerce professional teaching achieve better practical results.