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第一篇“狼”真的来了近年来,我国渔业发展突飞猛进,产量连年攀升,连续15年位居世界第一。生产的发展,水产品价格的放开,活跃了水产品市场,丰富了城乡居民的“菜篮了”。但是,我们也应该看到, 我国渔业发展至今仍是以量的增长为主,粗放经营,低价、同质化竞争严重,产业低度化成为制约水产业提高国际竞争力的关键,中高档产品少而“大路货”多,鲜有国际知名品牌,就连在中央及省市电视台做过广告的也属凤毛麟角。长此以往,我国渔业发展的后劲何在,产业的出路何在? 在我国水产品已由卖方市场过渡为买方市场,在渔业市场化程度越来越高的条件下,水产品的市场竞争愈演愈烈,价格已不再是最主要的竞争手段。随着渔业产业化进程的进一步加快,质量、品牌、市场之间的相互关系将更加紧密,靠质量创名牌,靠名牌拓市场,靠市场争效益的趋势将日益明显。
The first “wolf” really come In recent years, China’s fisheries by leaps and bounds, production year after year, for 15 consecutive years ranked first in the world. The development of production, the liberalization of the price of aquatic products, active aquatic products market, enriched the urban and rural residents “basket.” However, we should also see that the development of fisheries in our country is still mainly based on quantity growth. Extensive management, low prices, serious homogeneity competition and low industrialization have become the key factors restricting the improvement of international competitiveness of aquaculture industry. Few products and “big road goods” and more, few internationally renowned brands, even in the central and provincial television stations have done ads are rare. In the long run, what is the stamina in the development of fisheries in China and what is the way out for the industry? In China, the aquatic products have been transformed from the seller’s market to the buyer’s market. Under conditions of increasingly marketized fisheries, the market competition for aquatic products is intensifying and the prices are no longer Again the most important means of competition. As the process of industrialization of fisheries further accelerates, the interrelationships among quality, brand and market will become more and more close. Relying on the brand name of quality and market expansion by brand names, the trend of gaining benefits through market competition will become increasingly evident.