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针对目前国内旅游行业中导游讲解中存在的问题:讲解内容书面化、肤浅化;讲解方式单一化、形式化等,主要围绕导游词的创作和讲解两方面展开论述。
In view of the current problems in tour guides in the domestic tourism industry, the content of the tour guide is written and superficial; the way of explanation is simple and formalized. The discussion mainly focuses on the creation and explanation of tour guide words.