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一、关于创名牌的一些思考1、企业、产品、市场之间的关系社会主义市场经济——其运行规律应符合市场经济的一般规律:价值规律、供求规律、资源配置规律、竞争规律……。企业进入市场——产品进入市场——产品在市场中的地位决定着企业的兴衰存亡。2、名牌产品与市场策略企业为了占领市场、采取各种策略:广告、价格、商标、赊销售、有奖销售。但是,最可靠最能持久的还是名牌战略(并不排斥其它正当策略)。
I. Some thoughts on creating a famous brand 1. The relationship between enterprises, products, and markets The socialist market economy - Its operating rules should conform to the general laws of the market economy: the law of value, laws of supply and demand, law of resource allocation, rules of competition, etc. . Enterprises enter the market - products enter the market - the status of products in the market determines the rise and fall of the company. 2. Brand-name products and market strategies In order to occupy the market, companies adopt various strategies: advertising, prices, trademarks, sales, and sales. However, the most reliable and lasting is the brand strategy (does not exclude other legitimate strategies).