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所谓歧视,现代汉语词典中解释为不平等的看待。随着社会产品的极大丰富,买方市场的竞争进入到白热化阶段,这种“不平等的看待”也发生在了市场营销领域。有人称其为“营销歧视”。而客户关系管理中倡导的是一对一的区别对待,对于这种概念上的营销歧视是允许的,本文将对营销歧视和客户关系管理进行具体阐述并加以区分。从营销歧视的角度分析区别对待“营销歧视”就是指在整个营销过程
The so-called discrimination, interpreted in modern Chinese dictionaries as unequal. With the tremendous enrichment of social products, the competition in the buyer’s market has entered a period of intense development. This “unfair view” has also occurred in the field of marketing. Some people call it “market discrimination.” The customer relationship management advocates one-on-one differences, and this concept of marketing discrimination is permissible. This article will elaborate on marketing discrimination and customer relationship management and distinguish them. From the point of view of marketing discrimination, the difference between “marketing discrimination” refers to the entire marketing process.