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在全球化大背景下,各行各业对市场营销专业人员的需求持续强劲,中国与世界的接轨更加提升了英语这门工具性语言的重要性,这就使得“营销+英语”人才炙手可热。高职院校该如何抓住这个契机,培养出企业所需的优秀的营销人才?本文拟从市场营销专业就业岗位群的角度出发,分析现阶段营销英语教学中普遍存在的问题,并针对问题,给出相应的解决方案,以期为推动营销英语教学改革起到促进作用。
In the context of globalization, the demand for marketing professionals in all walks of life continues to be strong. The convergence between China and the rest of the world has further enhanced the importance of the instrumental language of English, which has made the job of “marketing + English” hot . How to seize this opportunity for higher vocational colleges to cultivate the outstanding marketing personnel needed by enterprises? This article from the perspective of marketing professional job groups, analysis of the current marketing English teaching common problems, and for the problem , Gives the corresponding solutions, with a view to promote the reform of marketing English teaching played a catalytic role.